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Leader in Customer Identity Management
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    It was an interesting several days of discussions at the IIW this week in Mountain View.  The event brought together individuals who have been passionate about driving user-centric identity for many years, as well as some of the newer players in the space who bring a more corporate perspective, trying to balance business model with [...]

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    When it comes to real, authentic identity in a business context, LinkedIn is a force to be reckoned with. Based on data across our B2B clients, we’ve seen LinkedIn’s share of social login grow from 3% in July 2010 to 20% in January 2011.  We’re seeing increased adoption of social login on a wide range [...]

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    In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses. Trust is paramount for any business looking to establish a loyal customer base. A study from the SDA Bocconi revealed a direct correlation between customer trust, advocacy, and spend. Below [...]

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    In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses. As more and more users sign in and input personal data into social networks like Facebook, Twitter, and Google, these sites accumulate mountains of actionable insight into their users’ backgrounds, [...]

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    Earlier this week, we wrote about the value of respecting user privacy laws and dispensed a few tips on how businesses can establish customer trust. Continuing the theme of data privacy, we’re looking at two companies that ran into privacy violations in the past to glean insights on how businesses can avoid similar mistakes and [...]

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    The rise of digital, mobile and social technologies has enabled consumers to connect at the speed of real-time. In a world where topics are trending one minute and old news the next, brands must pay close attention to what consumers are thinking, needing, and wanting right now.… Keep reading »


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    The digital universe is projected to reach 40 zetabytes of data by 2020 (EMC). There are over 6 billion mobile devices in use across the globe (Digital Trends). And every minute, Facebook users share over 680,000 pieces of content (Domo).… Keep reading »


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    Why Identity Matters to the Internet of Things

    Twenty years ago, there were about 3 million devices connected to the Internet. By the end of this decade, Gartner estimates that there will be 26 billion devices on the global network.

    This can only mean one thing: We’re living in the Internet of Things.… Keep reading »


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    Bombarded with upwards of 500K marketing messages each day (Fast Company), modern consumers have become masters at tuning brands out. Along with the ability to hold a perfectly cohesive conversation while watching TV and tweeting away, consumers seem to have evolved with digital times by developing the ability to look straight through your “native” ad.… Keep reading »


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    Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of identity-data pouring in across channels, businesses are beginning to realize that to maintain an accurate and structured view of their customers, they must develop a consumer identity management strategy.… Keep reading »


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    Face it – it wasn’t all that long ago that you were super excited about your Motorola Razr, the word “tablet” referred to a stone slab and there was nothing “smart” about your TV. Now, with everything from our toothbrushes to our thermostats connected to the Internet, 46% of consumers say they use multiple connected devices to accomplish a single task.… Keep reading »


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    The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses, and passwords are still mainstays across the Internet, we’ve also seen the proliferation of simpler, more modern methods of authentication.

    Social login, for example, has been widely adopted by both businesses and consumers. Allowing users to verify their identities and log in to websites and mobile applications using existing profiles … Keep reading

    The post 3 Examples of the Evolution of Identity appeared first on Gigya's Blog.


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    As the Interactive portion of SXSW 2015 comes to a close, we’d like to take a moment to thank all of our guests who came out to the third annual Gigya Grill. This year, we took over the La Sol y La Luna restaurant in Austin for three days of networking, great food, and fun. From Casino Night with a live DJ to the Matt Wilson Band and an award-winning gelato station, … Keep reading

    The post SXSWi 2015 Recap: Highlights from The Gigya Grill appeared first on Gigya's Blog.


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    As Aristotle said, “The whole is greater than the sum of its parts.” Unfortunately, as organizations grow, consumer channels multiply, and Big Data gets even bigger, many companies fail to heed these words of wisdom.  Consider the following statistics: Just 17% of marketers say their mobile strategy is fully aligned and integrated with their overall marketing…

    The post 3 Silos That Stunt Marketing Success appeared first on Gigya.


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    To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching general browsing habits – we’re talking about really learning who they are. Prompting users to self-identify by registering and logging in on your sites and applications is…

    The post 3 Tips to Turn Anonymous Users into Known Customers appeared first on Gigya.


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    Balancing data privacy while providing consumers with personalized experiences has always felt like somewhat of a paradox for marketers. Though this balancing act may seem arduous, the variety of marketing technologies and data-driven strategies available today make it entirely possible. In order to better understand the current state of data privacy and personalization, Gigya commissioned…

    The post New Study: The 2015 State of Consumer Privacy & Personalization appeared first on Gigya.


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    Balancing data privacy while providing consumers with personalized experiences has always felt like somewhat of a paradox for marketers. In order to better understand the current state of data privacy and personalization, Gigya commissioned a consumer-facing study with OnePoll to collect the perspectives of 2,000 US and 2,000 UK male and female adults ages 18…

    The post Infographic: The 2015 State of Consumer Privacy & Personalization appeared first on Gigya.


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    The results of Gigya’s 2015 State of Consumer Privacy & Personalization report reveal that, while social login usage continues to skyrocket, consumers are also showing a marked interest in next-generation authentication methods to meet growing demands for privacy and personalization. Join us as Gigya’s Craig Ferrara discusses the rise of Identity 3.0 and what it means…

    The post Live Webinar: Balancing Privacy and Personalization with Identity 3.0 appeared first on Gigya.


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    With consumer data pouring in across mobile, social, email and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data landscape.  First and third-party data are two distinctly different classes of information that are traditionally juxtaposed against each other. So how…

    The post The Three Major Inaccuracies of Third-Party Data appeared first on Gigya.


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    Think for a minute about all the identities people have online – the apps, the emails, the e-commerce sites, cloud accounts, streaming video, and the bills paid electronically. Conservative estimates say average users have 20 to 25 digital identities. For some double-thumbers, it‘s more than twice that. Sometimes, we even have more than one identity…

    The post GDPR Did You Know: Data Consolidation Benefits Companies as Well as Consumers appeared first on Gigya.