This week at the Internet Identity Workshop @IIW
It was an interesting several days of discussions at the IIW this week in Mountain View. The event brought together individuals who have been passionate about driving user-centric identity for many...
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LinkedIn Identity: Use is Growing on B2B sites around the web [Infographic]
When it comes to real, authentic identity in a business context, LinkedIn is a force to be reckoned with. Click Image to Enlarge Based on data across our B2B clients, we’ve seen LinkedIn’s share of...
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How Businesses Can Build Trust
In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses. Trust is paramount for any business...
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With Big Data Comes Big Responsibility
In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses. As more and more users sign in and...
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Data Privacy: Businesses That Got it Wrong in the Past and What We Can All...
Earlier this week, we wrote about the value of respecting user privacy laws and dispensed a few tips on how businesses can establish customer trust. Continuing the theme of data privacy, we’re looking...
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At the Speed of Real-time: How to Create Relevant and Timely Experiences That...
The rise of digital, mobile and social technologies has enabled consumers to connect at the speed of real-time. In a world where topics are trending one minute and old news the next, brands must pay...
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The Golden Thread Connecting Today’s Top 3 Digital Trends
The digital universe is projected to reach 40 zetabytes of data by 2020 (EMC). There are over 6 billion mobile devices in use across the globe (Digital Trends). And every minute, Facebook users share...
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Why Identity Matters to the Internet of Things
Twenty years ago, there were about 3 million devices connected to the Internet. By the end of this decade, Gartner estimates that there will be 26 billion devices on the global network. This can only...
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Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts
Bombarded with upwards of 500K marketing messages each day (Fast Company), modern consumers have become masters at tuning brands out. Along with the ability to hold a perfectly cohesive conversation...
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Turning Identity Management Inside Out: Overcoming the Consumer Data Challenge
Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of identity-data pouring in across...
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3 Omni-Channel Trends with Identity at Their Core
Face it – it wasn’t all that long ago that you were super excited about your Motorola Razr, the word “tablet” referred to a stone slab and there was nothing “smart” about your TV. Now, with everything...
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3 Examples of the Evolution of Identity
The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses, and passwords are still mainstays across...
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SXSWi 2015 Recap: Highlights from The Gigya Grill
As the Interactive portion of SXSW 2015 comes to a close, we’d like to take a moment to thank all of our guests who came out to the third annual Gigya Grill. This year, we took over the La Sol y La...
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3 Silos That Stunt Marketing Success
As Aristotle said, “The whole is greater than the sum of its parts.” Unfortunately, as organizations grow, consumer channels multiply, and Big Data gets even bigger, many companies fail to heed these...
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3 Tips to Turn Anonymous Users into Known Customers
To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching...
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New Study: The 2015 State of Consumer Privacy & Personalization
Balancing data privacy while providing consumers with personalized experiences has always felt like somewhat of a paradox for marketers. Though this balancing act may seem arduous, the variety of...
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Infographic: The 2015 State of Consumer Privacy & Personalization
Balancing data privacy while providing consumers with personalized experiences has always felt like somewhat of a paradox for marketers. In order to better understand the current state of data privacy...
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Live Webinar: Balancing Privacy and Personalization with Identity 3.0
The results of Gigya’s 2015 State of Consumer Privacy & Personalization report reveal that, while social login usage continues to skyrocket, consumers are also showing a marked interest in...
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The Three Major Inaccuracies of Third-Party Data
With consumer data pouring in across mobile, social, email and wearables — just to name a few of today’s consumer channels — it can be excruciatingly difficult for marketers to navigate the Big Data...
View ArticleGDPR Did You Know: Data Consolidation Benefits Companies as Well as Consumers
Think for a minute about all the identities people have online – the apps, the emails, the e-commerce sites, cloud accounts, streaming video, and the bills paid electronically. Conservative estimates...
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